Literacy in Community
LINC is a NYC nonprofit that envisions a world where every community uses their collective power to make literacy a value and right of all children. They equip children with foundational literacy skills essential for academic achievement by empowering families and mobilizing the community.
Over twenty years LINC established themselves by working with communities across NYC and I was honored to lead their re-branding initiative. Their visual identity had evolved piecemeal over time, resulting in a brand identity that needed consolidation, re-prioritization. In a team comprising of one additional designer and a freelance illustration artist, I led the development of a new brand that spoke more directly to the diverse communities they work with.
LINC is a NYC nonprofit that envisions a world where every community uses their collective power to make literacy a value and right of all children. They equip children with foundational literacy skills essential for academic achievement by empowering families and mobilizing the community.
Over twenty years LINC established themselves by working with communities across NYC and I was honored to lead their re-branding initiative. Their visual identity had evolved piecemeal over time, resulting in a brand identity that needed consolidation, re-prioritization. In a team comprising of one additional designer and a freelance illustration artist, I led the development of a new brand that spoke more directly to the diverse communities they work with.
Visual Identity Components
Social Media re-design examples