City’s First Readers
City’s First Readers (CFR), a coalition of 17 nonprofits, is part of the New York City Council’s Early Literacy Initiative aimed at providing programs and services to ensure that children from all backgrounds have a solid foundation to start school successfully.
I led the visual design and creative strategy for CFR over a period of three years. In the first year I led the re-design of their website by making it more useful, user friendly and visually on brand. I addressed the site’s architecture, content and UI as a system designer ensuring that everything connected to the goals of supportining users in their early childhood literacy journey.
In addition I worked on multiple outreach campaigns for which I led the designs for digital and print materials including animated social media assets, brochures, coloring sheets, flyers, stickers etc.
City’s First Readers (CFR), a coalition of 17 nonprofits, is part of the New York City Council’s Early Literacy Initiative aimed at providing programs and services to ensure that children from all backgrounds have a solid foundation to start school successfully.
I led the visual design and creative strategy for CFR over a period of three years. In the first year I led the re-design of their website by making it more useful, user friendly and visually on brand. I addressed the site’s architecture, content and UI as a system designer ensuring that everything connected to the goals of supportining users in their early childhood literacy journey.
In addition I worked on multiple outreach campaigns for which I led the designs for digital and print materials including animated social media assets, brochures, coloring sheets, flyers, stickers etc.
Custom Filter and Search Design:
The search filter made it easy for parents to locate the right partner organization for their child. We saw a 406% increase in partner program searches and QR Code Scan activity in 21 Council Districts proving this tool was helpful for parents and caregivers.
The search filter made it easy for parents to locate the right partner organization for their child. We saw a 406% increase in partner program searches and QR Code Scan activity in 21 Council Districts proving this tool was helpful for parents and caregivers.
Search Results Partner Org Card Design:
After conducting a deep literature review of every partner org I led the design for a reusable card component. When expanded the user would find relevant information about the org making it simpler for them to decide if they should contact the org or not.
After conducting a deep literature review of every partner org I led the design for a reusable card component. When expanded the user would find relevant information about the org making it simpler for them to decide if they should contact the org or not.
Print Collateral: